SalonBot vs Treatwell: Honest comparison for salons (2026)
Treatwell is the best-known beauty marketplace in Europe. With millions of consumers using their platform to find and book salon appointments, it offers significant visibility potential. However, that visibility comes at a price: commissions of 25-35% per booking that can severely impact your margins.
SalonBot takes a completely different approach: a flat €34/month with zero commissions. You own your clients, you control your pricing, and you keep 100% of your revenue. The trade-off is that SalonBot doesn't provide a consumer marketplace for discovery.
Let's compare both models honestly. The right choice depends on whether you prioritize new client acquisition or profitability and client retention.
Feature comparison
| Feature | SalonBot | Treatwell |
|---|---|---|
| vsTreatwellPage.table.rows.model.feature | vsTreatwellPage.table.rows.model.salonbot | vsTreatwellPage.table.rows.model.competitor |
| Monthly price | €34/month flat fee | Commission-based (25-35%) |
| vsTreatwellPage.table.rows.commissions.feature | vsTreatwellPage.table.rows.commissions.salonbot | vsTreatwellPage.table.rows.commissions.competitor |
| vsTreatwellPage.table.rows.ownership.feature | vsTreatwellPage.table.rows.ownership.salonbot | vsTreatwellPage.table.rows.ownership.competitor |
| Included modules | 18+ modules | ~6 modules |
| WhatsApp Business | ✓ Native (official API) | ✗ Not available |
| Calendar & appointments | ✓ Complete | ✓ Complete |
| Client CRM | ✓ Advanced with history | ✓ Basic |
| vsTreatwellPage.table.rows.captacion.feature | vsTreatwellPage.table.rows.captacion.salonbot | vsTreatwellPage.table.rows.captacion.competitor |
| Cash register & invoicing | ✓ Integrated POS | ✗ Limited |
| vsTreatwellPage.table.rows.inventario.feature | vsTreatwellPage.table.rows.inventario.salonbot | vsTreatwellPage.table.rows.inventario.competitor |
| vsTreatwellPage.table.rows.informes.feature | vsTreatwellPage.table.rows.informes.salonbot | vsTreatwellPage.table.rows.informes.competitor |
| vsTreatwellPage.table.rows.comisionesStaff.feature | vsTreatwellPage.table.rows.comisionesStaff.salonbot | vsTreatwellPage.table.rows.comisionesStaff.competitor |
| vsTreatwellPage.table.rows.marketing.feature | vsTreatwellPage.table.rows.marketing.salonbot | vsTreatwellPage.table.rows.marketing.competitor |
| vsTreatwellPage.table.rows.prueba.feature | vsTreatwellPage.table.rows.prueba.salonbot | vsTreatwellPage.table.rows.prueba.competitor |
| vsTreatwellPage.table.rows.espanol.feature | vsTreatwellPage.table.rows.espanol.salonbot | vsTreatwellPage.table.rows.espanol.competitor |
Where Treatwell wins
Treatwell has strengths worth recognizing:
Massive consumer reach: Treatwell has millions of active consumers across Europe browsing for beauty services. If you want new clients to discover you, their marketplace is powerful.
Established European brand: Treatwell is well-known across Europe, and many consumers specifically search for salons on their platform.
No monthly fee: Treatwell doesn't charge a monthly subscription — they only take commissions on bookings. For salons with low volume, this can seem less risky.
Marketing exposure: Treatwell invests in marketing to attract consumers to their platform, which can benefit listed salons.
Where SalonBot wins
Zero commissions: A Treatwell salon doing 200 bookings/month at €30 average with 30% commission pays €1,800/month in commissions alone. SalonBot is just €34/month flat. The math speaks for itself.
You own your clients: With Treatwell, clients belong to the marketplace. With SalonBot, your client data is yours — forever. You can market to them, retain them, and build lasting relationships.
Complete management: 18+ modules covering invoicing, inventory, staff commissions, financial reports, and WhatsApp chatbot. Treatwell focuses on marketplace presence, not salon management.
Native WhatsApp Business: Automated reminders, booking chatbot, and two-way messaging via the official WhatsApp Business API. Treatwell doesn't offer any of this.
Which one is right for you?
Choose Treatwell if...
- •Your main priority is getting new clients through a marketplace
- •You're willing to pay 25-35% commission on marketplace bookings
- •You don't need advanced management features like invoicing or inventory
- •You want to leverage Treatwell's consumer marketing for visibility
Choose SalonBot if...
- •You want to keep 100% of your booking revenue
- •You need complete salon management: invoicing, CRM, inventory, staff
- •WhatsApp is central to your client communication
- •You want to own your client relationships and data
FAQ: SalonBot vs Treatwell
How much do Treatwell commissions really cost?
Treatwell charges 25-35% per booking made through their platform. For a salon doing 200 bookings/month at an average of €30, that's €1,500-€2,100 in monthly commissions. SalonBot's flat €34/month is a fraction of that cost.
Do I own my clients with Treatwell?
Not fully. Clients who book through Treatwell are primarily Treatwell users. If you leave the platform, you lose access to those client relationships. With SalonBot, your client data belongs to you — always.
Can I use both Treatwell and SalonBot?
Yes, some salons use Treatwell for discovery while managing their operations with SalonBot. However, bookings from Treatwell still incur commissions. Over time, most salons find it more profitable to invest in their own client base.
Which is better for an established salon?
For established salons with a loyal client base, SalonBot is almost always the better choice. You already have clients — what you need is better management tools, not another commission-based marketplace eating into your margins.
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